Turning Wedding Trolleys into a Hyatt Promotion - In One Day

10/26/2016

 If you were in Chicago in October, you may have noticed some brightly decorated trolleys cruising around the downtown streets. The trolleys, sponsored by Hyatt, were ferrying many of the 30,000+ Chicago Ideas Festival attendees between different venues. (Read More)

American Crew Had an 'Impossible' Deadline...but Active Delivered.

10/14/2016

 

American Crew, a division of Revlon Professional Brands, was excited about its upcoming marketing campaign and needed to introduce it at a meeting of senior executives. The goal was to build excitement for the campaign across the company in both their US and European markets.

There was a problem – time. Photography was not completed and the meeting date could not be moved. (Read More)


A Culinary Tour Around the World with Park Hyatt

10/13/2015

Park Hyatt’s thirty-six hotels in twenty-four countries have earned a reputation as one of the world’s premier luxury hotel networks. Besides offering world-class accommodations, each property also boasts world-class food and wine offerings. The emphasis of Park Hyatt’s Food & Wine programs is on master chef’s using the best locally-sourced ingredients.

To celebrate this vision, Park Hyatt asked Robert Louey Design of Santa Monica to create a cookbook that features recipes from each chef, but also explores the story behind the cuisine.

 

Creating the book was a multi-year project. Dozens of Master Chefs on every continent produced recipes for the book. Photography was taken of both the final prepared dishes and the property locations. The end result is a culinary tour around the world.

Active worked with Robert Louey Design to produce the project. The final book is a 264-page book + cover. The cover is made from Fibermark La Crema which gives it a soft, leather-like feel. The book is sewn with a stay-flat binding to make it easy for home cooks to use in the kitchen.

Active retouched and color balanced over 100 photos from dozens of different sources to give the book a consistent look.
 

Helping Make a New Lexus Dealership Special

10/28/2014

If you’re in the market for a new car, you might want to visit the new Lexus of Highland Park facility. Besides featuring a wide variety of Lexus automobiles, it also has a wide range of graphics created and installed by Active’s Wide Format Printing team

Working for the store designer Ideation Studios of Chicago, we created custom graphic wallpaper, vinyl wall lettering and graphics, ‘frosted’ window lettering, 3D lettering, office nameplates, and a ‘wall art installation’ comprised of 21 separate 1-foot x 1-foot panels.

While all materials were produced over a period of weeks, the installation was completed  in less than a day – just in time for the grand opening of the new facility.