If you take the CTA Green, Blue, Red, or Pink lines out to their final stops you’ll discover the stations have gone a little wild. This is thanks to a project Active produced for our client Noble Communications on behalf of the CTA and Pace.
Floor graphics have been installed in the concrete walks to create a ‘path’ from the station exit to the Pace Zoo Express bus stop where visitors can hop on a Pace bus for an express run to the Brookfield Zoo. Each station is decorated in either a snake, frog, or tiger theme.
The graphics are adhered to the concrete using a blowtorch and roller to create a ‘painted on’ look. At the conclusion of the campaign the graphics will be removed in the same fashion.