A Big Graphic to Celebrate a Big Anniversary


The Sociology Department at the University of Chicago wanted to commemorate the University’s 125th Anniversary that celebrated the ground-breaking sociology research the department had produced over the years. They asked Active’s Branded Environments group to create and install a series of over-sized ‘timelines’ in the lobby of the Sociology Department.


Active produced three graphics, each 50 inches high ranging from 13-3/4 to 19 feet long. The panels tell the history of the Sociology Department by decades in a colorful, lively way.

They panels were printed on vinyl and mounted on 3/16” thick Gator Board. To account for any unevenness in the brick walls, they were mounted using strips of foam core with outside adhesive strips.